Thursday, May 23, 2013

Ford pulls out of Australia




Breaking news: In a press conference that started 30 minutes ago, Ford Australia President and CEO Bob Graziano has announced that Ford is pulling out of manufacturing cars in Australia in October 2016. Graziano has confirmed local production of the Falcon, Falcon ute and Territory will continue until then, but these are models that are almost solely sold in Australia so the volumes will be low.
Why do I write about this now? Simply because Ford had been a huge part of the automotive culture in the country, manufacturing cars in Australia since 1925 when it assembled the legendary Model T. Ford is considered an Australian brand here, in the same way it is considered an English brand in the UK. So this event is similar to Volkswagen announcing they stop manufacturing in Germany, Ford pulling out of the US or Renault giving up producing cars in France…

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